Alex Treadway

Travel, Adventure and Lifestyle Photographer

For mountains and people

ICIMOD is a regional knowledge development and learning centre serving the eight regional member countries of the Hindu Kush-Himalayas. Primarily they’re working to develop an economically and environmentally sound mountain ecosystem to improve the livelihoods of mountain populations. They needed a new brand, website, photography and a solid set of guidelines in order to generate publications, books and web pages themselves. I developed an extensive set of templates and guidelines which can be used in an endless variety of ways to keep the them appearing fresh and different, but at the same time consistently looking and behaving as one organisation. The identity subtly highlights two of their key areas: Mountains and Water.

Brand guidelines

Passing the baton

ICIMOD publish a large amount of materials which are almost exclusively produced themselves by their in-house design team. They needed a set of guidelines which would cater for a vast array of different formats and content.

I gave them an intuitive system which could adapt as necessary but at the same time be ever-so-simple to use. Now they are doing it all themselves.

Photography

As well as re-establishing ICIMOD’s branding I also travelled to all of their member countries to generate an entire portfolio of photography. The result was such a success ICIMOD decided to publish a coffee table book called ‘Life in the Himalayas’ to showcase the photographs and tell their story.