One trail to rule them all
The Great Himalaya Trail is one of the longest and highest walking trails in the world. Winding beneath the world’s highest peaks and visiting some of the most remote communities on earth, it passes through lush green valleys, arid high plateaus and incredible landscapes.
SNV - A Dutch organisation based in Nepal - asked me to establish a whole new look for the incentive. Much of my photography has also been incorporated into the designs. I then developed a Brand Toolkit so partners and agencies can produce their own materials without straying off the beaten path.
Nepal’s GHT comprises 10 sections – each a unique tourism destination with its distinct blend of attractions and experiences. Every destination is represented with its own logo in the respective colour. The destination logos are directly linked to the master logo as each logo incorporates a colour gradient from the specific part of the trail.
Keywords representing major attractions, attributions and ‘Points of Interest’ have been added to the logo to reflect the uniqueness of each of the 10 destinations and every destination is represented with its own set of individual key words. Arrows pointing to the keywords illustrate the idea that visitors are navigating through the destination along trekking trails.