Goddard Gadd is a leading recruitment consultancy targeting marketing, pr and creative professionals. They asked me to revitalise the brand. I developed the simple ‘G’ in ‘g’ mark which could be incorporated into messages and also stand alone. The website was created to behave intuitively and quickly when searching for jobs. A style of photography tracking people creating motion in the background was developed to represent the company's young and vibrant personality.
Keeping the Brand together
Goddard Gadd is a nationwide company which promotes itself regularly and through many different channels. Communications and advertising are often handled through more than one design agency so therefore it is crucial everyone is singing to the same tune. I created a simple set of guidelines with accompanying CD containing everything they might need; typefaces, images, logos and templates.