Feel Hairdressers in Soho is one of the most highly regarded salons in London, renowned for exceptional stylists and quality of service. Since 2005 Heath Lavingdale and his team have built their business based on reputation alone. The branding was tired and uninspiring, especially given their location in the heart of Soho. They needed a clean and bold new image and website to standout in the crowd.
I started by carrying out photo shoots to build a library of vibrant images while at the same time gaining an in-depth understanding of the salon in action. I then went on to create a new logo, interior posters, shop front and a new website.