Creating photo realistic visuals and films for the top architectural developments around the world, Cityscape is now the leading practice in their field. They asked me to create an identity, marketing materials, website, motion graphics and other various communications. I worked very closely with this client to fully understand the complexity and vision of this exciting company.
Cityscape's world of creativity and technical miracles all start as 3-D models generated on the computer. At the very beginning phase these models are wifeframes. I took the wireframe element and developed a range of swirling, motion-like vector lines to convey the creative and technical sites to Cityscape. The vector lines are used on stationery, posters, marketing material etc. I then bought the lines to life as a series of Hollywood-style animations for use in the Cityscape cinema and for presentations.
The fastest growing department at cityscape is film. Aerial footage of a city with computer generated views of a development and fly-through animations of the building itself make very impressive demonstrations. Cityscape asked me to create a series of motion identities to act as title sequences to these films and also for marketing purposes. We put the lines into a 3-D environment and not only animated the lines but also animated a journey within them to create a filmic experience and best reflect the nature of the business.